Smart City is a city that’s efficient, interconnected and environmentally conscious. Smart cities interact with citizens by guiding them, enriching their commutes, providing them with relevant information and content, and digitally connecting them with their surroundings.

Digital displays are a main feature of smart cities and are an on-the-go resource for people to access information and stay connected. They’re not only changing cities’ visual landscape but also reshape the relationships between people and their communities. Locals and visitors alike benefit from features that improve their daily lives that include live wayfinding, weather updates, city service information, relevant advertising, local community information, emergency notifications, etc.

City screens have the ability to reach large audiences, and with their connected data, smart cities are an ideal platform to share brand stories. By combining smart screens and smart data, advertisers have the ability to reach their audience with effective messaging.